Advertising display sign



Mrch 9, 1937.

.1. JENSEN 2,073,479v

ADVERTIS ING D SPLAY S IGN Filed Jan. l0, 1956 jwffvfo/e-' JOHN JENIEMPatented Mar. 9, 1.937

ADVERTISING DISPLAY SIGN John Jensen, London, Ontario, Canada, assignerto The Hobbs Manufacturing Co., Limited, London, Ontario, Canada, a bodycorporate Application January 10, 1936, Serial No. 58,521 In CanadaMarch Z5, 1935 8 Claims.

This invention relates to ,advertising display signs.

My invention relates, particularly though not exclusively, to anadvertising device adapted to advertise products which are offered forsale in glass or metal containers, bottles, jars, drinking glasses,cups, etc., such as beverages of all kinds, jams, jellies, condiments,canned goods, toiletries, etc.

10 Thedevice may be made of glass, wood, metal, cardboard, compositionor other material, or a combination of two or more thereof, and may beused either in shops,.restaurants, and other places particularly wherethe advertised product is offered for sale, or, Where the material usedin the device admits of so doing, outdoors such as on fences,billboards, etc.

It has been customary to reproduce the product to be advertised, onsigns or boards, by means of painting or posting. In such signs, theattention of Athe public is attracted through the medium of contrastingof varied colours, or arresting reading-matter and similar means. Anunsatisfactory feature of such display advertising signs or devicesarises from the fact that such signs or devices are4 really onlyeffective when Viewed from, or substantially from, the front, and do noteffectively attract attention when seen from the side.

A particular object of my invention, therefore, is to more eiectivelydisplay and advertise such products or wares by attaching a section ofan actual container to the sign or board, upon which board advertisingcopy or matter relating to the product may be also Written or applied.Thus, the container or part of it will stand out in relief. A sign somade Will have the effect of rendering the advertising very eiiectivewhether the device be viewed from the front, side, from above or below.

A further object is to create an optical illusion that the wholecontainer is actually there, this by means to be described hereinafter.

A further object is to bring about the results above mentioned while atthe same time reducing to a minimum the resultant shadow cast upon theadvertising matter by the section of the container, and to reduce theobstruction to View of the advertising matter which might be caused bythe presence of part of the container.

A still further object is to make it possible to use for the sign properor panel, very thin material which will still be adapted to havesuperposed thereon, or afxed thereto, the section of the container.

Other and further objects may be seen as the description of my inventionprogresses.

In the drawing, wherein like numerals of reference indicatecorresponding parts in the various .iigures Figure 1 is a frontelevation of the preferred form of my invention.

Figure 2 is an end view of Figure 1.

Figure 3 is a cross-section, on an enlarged scale, taken on line 3-3 inFigure v1.

Figure 4 is a View similar to Figure 3 but showing a slightmodification.

Referring now by numerals to the drawing, l indicates a panel. 2 areuprights from a base 4, the uprights being grooved as at 3 to receivethe panel l.

B indicates a section of a bottle, which is preferably slightly lessthan one half of the bottle.v

As shown in Figures 2, 3 and 4, the section B is attached to the panelas with glue or other adhesive material Q5. That .portion of the panelil which lies within the confines of the bottle section may be coated asat 6 with silver leaf, tinsel, or otherwise adapted or treated to renderthat portion of the panel capable of reflecting the bot-- tle section.It will thus be seen that the refleeting surface or portion of the panelwill reflect vthe bottle section, with the result that one sees a Wholebottle.

In Figure 4, the panel IA is shown as made of metal whose front face maybe nickel-plated so as to be capable of reflecting the image of thebottle section.

If desired, the panel may be made of glass, and that portion of thepanel lying within the Comines of the bottle section treated so as torender the same capable of reflecting the bottle section, or else, theWhole, or an appreciable portion of the glass so treated.

The bottle section, preferably on the inside thereof, may be partlycoloured as at 1, to similate the contents of a bottle.

By using a section of a bottle or other container rather than a Wholecontainer, any obstruction of vision of the advertising matter, Pale Alefor instance shown in Figure 1, is reduced to a minimum. At the sametime, the reiiected image of the container section is such as to createthe illusion that a whole container is there.

By using a glass bottle section, any obstruction of vision of theadvertising matter is still further reduced and very little, if any,shadow is cast upon the panel.

It will be understood that the panel may be suspended, nailed or screwedto a wall or counter, in which case the uprights 2 and base 4 would bedispensed with.

It is possible that in some cases the product to be advertised may beinserted into the space formed between the container section B and thepanel I, when the artificial colouring 'I would be dispensed with.

What I claim is:

1. An advertising display sign comprising a support; a section of atransparent container affixed to said support, and means on said supportfor reecting the section of container so as to give the impression thatthe complete container is there, and for reflecting light through thesection of the container so as to offset any shadow cast on said supportby the presence of the container, substantially as described.

2. An advertising display sign comprising a support having a fragmentarypart of a transparent container imposed thereon; means on said supportfor reflecting said container and operating to dispel any shadowsthereby cast on the base, and operating to reduce also the apparentobstruction of view created by the presence of the fragmentary portionof the container, substantially as described.

3. An advertising display sign comprising a support having a section ofa container superimposed thereon; means for reflecting the container soas to give the impression that the Whole container is there and todispel any shadows cast on the advertising copy; and means for givingthe impression that the container is lled with the product desired to beadvertised, substantially as described.

4. An advertising display sign comprising a support having a section ofa container capable of being lled, with its simulated contentssuperimposed thereon; means for reflecting the section of the containerso as to give the impression that the Whole container is there, and fordispelling the shadows cast on the base by the presence of the sectionof the container, substantially as described.

5. An advertising display sign for use out of doors or otherwise,adapted to attract attention from the side as well as from the frontView, comprising a support having a section of a container in relief;means for reflecting the container to give the impression of the wholecontaineibeing there, and for dispelling the shadows cast on theadvertising copy by the section of the container; means for filling thesection of the container with the product to be advertised, or means ofgiving the impression that the same is so nlled, substantially asdescribed.

6. An advertising display sign comprising a reecting panel, and asection of a container secured to said panel with the edges thereofadjacent said panel, said section of container having a part of itssurface treated to give the visual impression that said container ispartly lled with the product desired to be advertised.

'7. An advertising display sign comprising a reecting panel, a sectionof a transparent container having the edges thereof adjacent to saidpanel, and `means within the compartment formed between the section ofsaid container and said panel adapted to give the visual impression thatthe container contains the product desired to be advertised.

8. An advertising display sign comprising a reflecting panel, and asection of a transparent container having the edges thereof glued tosaid panel to form a liquid-tight compartment, said container beingdisposed with its inlet portion directed upwardly whereby the product tobe advertised may be stored in said compartment.

JOHN JENSEN.

